It used to be that you could gloss over conversations about pricing and cost in marketing materials the way one might sidestep politics and religion at the Thanksgiving dinner table. When Nacho Analytics — an extremely powerful competitive analysis tool for digital marketers — abruptly shut down this past August, folks in our industry were left with a lot of questions. The first post at Young House Love offers a quick glimpse into what’s to come from bloggers John and Sherry. Our website is supported by our users. Problems explicitly with a problems, service, or solution; Problems someone might experience through the course of their duties or in relation to whatever problems your products or services might solve. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members. Again, you probably don't want to shine a spotlight on your own problems, but it's important that you do. Sylvie has a great intro post that reviews her previous blog, Cotton Tales, and why she focused on travel content with her new blog. If not the headline, the post image is the first part of the post … I also threw in a few pointers about what you need to have in place first before you even consider spending a dime on YouTube ads. Click Here. Others tell the stories of customers, brand ambassadors, or employees to generate those emotional connections. on December 27th, 2020, By (If that's not a ringing endorsement, I don't know what is.). The best part? on December 21st, 2020, By 2. Section 4 – Optimizing a Blog Post - How to optimize a blog post … Again, there’s no right way to write these first posts, but if it feels like you’re having a hard time getting your ideas down, it can help to create an outline first, or make a bullet list of things you want to cover. I also like that she includes a nice bold call to action using ConvertKit, so her intro post can capture more leads than the standard first post. I'm glad you asked... Who Are the Best Pool Builders in Richmond, Virginia? Here are a few things to know about writing your first blog post, and why it’s not worth getting hung up on what goes out first. So if you’re about getting quick wins and building momentum, it can make sense to go with an intro for your first post. "best of" blog post examples? This is especially true since every product or solution on the market in every single industry today is not the right choice for everyone. Jay Kang explains why this blog post title example worked so well: “Once we capture the user intent and understand the exact keywords, we used the proper action words like “how to”. Here’s a solid all-around intro post from Traci that covers a little background, a little story and some pictures – as well as a call to action to join her email newsletter. on December 21st, 2020, By Getting started with digital sales and marketing. (pricing and budget). Master digital sales and marketing when you join IMPACT+ for FREE. Liz Moorehead How much should I budget for digital sales and marketing? Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself. The conclusion:ends the post decisively and calls the reader to take action. For example, say that you run a coffee blog. There are pros and cons to each one, but my favorite is the second option because it gives you a better chance of writing something that will potentially get traffic over time, rather than something that gets buried on your site, never to be seen again. But they do "own" the Austin, Texas, market for real estate (for commercial tenants and landlords), which means they need to demonstrate their knowledge of businesses in the area. General Liability vs. Professional Liability Insurance: a Comparison. The title:grabs attention and makes a promise (which needs to be fulfilled by the end of your post). Kevin Phillips Creating a frugal / save money blog … Carolina Garcia on December 3, 2019 at 2:01 pm I … Headlines. A blog can bring in traffic to your restaurant’s website.. Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.) Liz Moorehead For example, we're a HubSpot partner agency, but that isn't always the right choice for a company in the market for support with their digital sales and marketing. I love this blog post example for reviews and ratings topics from Yale Appliance, because it (a) showcases how to do this style of blog post well, (b) clearly demonstrates why they've seen the level of success they have with content marketing, and (c) it outranks content from industry giants like Whirlpool, GE, and so on. Fubiz. New Haven, CT, 06513 (IMPACT). But if you just get right to the point and make your first blog post a recipe on something like chicken and rice casserole, that post can eventually get traffic for a long time, whether that’s from Google, Pinterest, etc. Below you'll find a few different types of comparisons blog post examples to show you how showcase a variety of comparisons in your blog content. If your blog is powered by WordPress, you can always write your blog articles there. If you think you're exempt from writing reviews articles, remember the last example from the comparisons category, in which we wrote about WPEngine vs. GoDaddy for WordPress website hosting. Learn More{{/message}}. If you’re going with an intro-style post, it’s good to include: As you’ll see from the blog post examples below, there’s not much else to it! It’s quick and to the point, and acts more of a preview than a full introduction to the couple and their blog. SAMCO is a B2B company that offers water solutions and technologies to a wide variety of industries including oil and gas, power companies, refineries, and so on. Liz Moorehead Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster. 12-Month They Ask, You Answer Implementation Plan, Short-term wins you can expect with They Ask, You Answer, How to get your team to buy in to They Ask, You Answer, What to do if your sales reps are missing their numbers during COVID, How to use LinkedIn to close more deals in 2021, Essential virtual selling tools and technology. Heck, you might even write something that wins you an adoring fan or two. This is my preferred approach for a first blog post because it skips the fluff and gets right down to business. Overall, the page is an intro, so it won’t get much traffic over time, but it does do a great job of introducing Hannah, her personality and what she hopes to accomplish with her blog. Kevin Phillips It includes video, the title immediately communicates to the reader, "This article will help you make an informed purchasing decision," and detailed comparisons between the two roofing options across a range of different measures. Project Manager vs. Construction Manager: What's the Difference? Products and services aren't the only things that have problems you need to talk about — service providers and vendors (particularly in the B2B space) have problems you need to talk about, as well. Liz Moorehead If you sell a specific product or set of products, you need to get completely honest about what problems someone might experience. In fact, most only publish "news" that pertains to company announcements that are really just press releases. If you’re going this route, remember the basics: who, what, why, where, how, when. Your readers are on YOUR WEBSITE and not your competitors' websites. Do you focus on recipes? Recommendation: I love the idea of introducing yourself, your blog and your intentions, but I think that serves a better purpose on your about me page, where people will visit over time. Best tools, best vendors or providers in a geographic area, best and so on. A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more. I know, I know. Just think about the last time you made a big purchase — and how frustrating it was when you couldn't find pricing information. Our small but mighty digital "beat reporting" operation did a fantastic job here of providing detailed background and analysis on what happened (and why), as well as what lessons digital marketers need to take from the story. How: this is similar to your what, but how are you going to go about blogging? Frugality blogs have really taken off in the past 3 years, mainly down to the state of the global economy. Ashley at Cherished Bliss posted her first post as a way to update people on her Etsy store. on January 10th, 2021, By They go out of their way to empower their audience with information, thus positioning themselves as the most trusted voice in their industry. If you’ve read much blogging advice, then you’ll know ho… — by showcasing a broad range of world-class blog post examples across a variety of industries and subjects. Again, while this facilitates a different purchasing decision outside of the services we offer, it showcases our understanding of high-performance websites (for which we offer website strategy and web design services) and our expertise in technical SEO. min read. 5 Common Problems with Raw Water Treatment and How to Avoid Them (SAMCO). Even if you write an entire article where you don't list yourself and then enumerate all of the virtues of your competitors, you need to remember one thing. Also, I highly recommend that you bookmark this link, as I will continue to update it overtime, so this becomes an evergreen resource for all digital marketers and content managers. But we also publish reviews on relevant books, SEO tools, website platforms, and more. Either as a blog post article or on a more clear-cut product pricing page. Berry Insurance's pricing page alone is a shining beacon of an example for businesses who are concerned the pricing of their products/services is too complicated, too variable, or too impossible to pin down. on January 24th, 2021, By But it's probably one of the most important decisions a company will make about their business website hosted on WordPress, and they usually don't even realize it. Your Official Guide to the Best 8 Breakfast Tacos in Austin, Texas (Aquila). Top 5 Fiberglass Pool Problems and Solutions (River Pools & Spas). For example, if you’re starting a food blog, and your first blog post is an “about me” style introduction to your blog and why you’re getting started, eventually that post will get buried underneath all the recipes you publish. Hubspot pricing: your guide to everything HubSpot costs, Marketing automation mastery (with HubSpot workflows), Inbound lead generation and conversion optimization, The Ultimate Guide to Website Redesign for Businesses, The Website 6: Key Characteristics of the Perfect Inbound Website, Website Redesign: Inbound Marketing Agency vs Web Designer. (203) 265-4377, Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast, February 8th, 2021 Visual example-based content is very powerful, as your readers can learn so much from them and get inspired. The storytelling comes in during the posts themselves. Once you get started creating content that will actually make money for your company... well, "it's a helluva drug.". So, we wrote about it in this detailed comparison article. I love this article from IMPACT Paid Media Specialist Dan Baum because Google Ads is a super tricky topic to tackle from a cost perspective. In the … There’s no one way to go about this, but I have a few tricks up my sleeve that might help you spice up your About page. Nothing crazy, but gets the point across. I wish more businesses empowered their content creators to sound like actual, breathing humans instead of Business Voice-Enabled Robots. Most of this blog’s posts are centered around increasing website traffic … As IMPACT's editor-in-chief, this is one of the most common questions I address with internal and external contributors: "I know what I need to write about, but I don't know what the end product should look like. Provide context and content — highlighting some of the powerful statistics showcased in the infographic, for example — in text. One of my favorite things about blogging is coming up with ideas using keyword and topic research. Here's the point: if your title or meta description stinks, your blog intro doesn't matter - no one is going to click through to read it. Liz Moorehead Example From: 7 Ways to Get Your Blog Posts Shared On Facebook by Dan Zarella “Want to maximize sharing of your content on Facebook? That traffic can turn into online orders, phone orders and it can even get people interested in coming to your restaurant.. Sure, I stumble across the occasional article that says, "Oh, yeah, here are a few blog post ideas to consider, and don't forget your call-to-action!". How Much Do YouTube Ads Cost in 2020? Facebook Exposes Data of 419 Million Users (IdentityForce). on January 27th, 2021, By Thanks so very much this is exactly what I need,have been searching for days now the right words to use for my first blog post. There is so much to love about this expertly crafted, product-based comparisons blog post example from Sheffield Metals. For the blog post outline example we’re using about blogging for businesses, I might title the article something like: Blogging for Business: 5 Incredible Benefits of Business Blogging; How a Blog Can Drives More Sales to Your Business; 5 Proven Ways to Generate More Sales with a Blog … You know what your buyers want to avoid more than anything else in this entire world? My favorite part? The 6 money-making topics you need to cover in your strategy, answer the most pressing questions and concerns our readers, 'The Big 5' blog topics guaranteed to drive traffic, leads, and sales, The only blogging tips guide you'll ever need, How to write a great problems-based blog article, Google shared the article on their social channels, six most important, revenue-generating content topics, how to build a content strategy the right way in the digital age. A busy city? So, it's not just about what you explicitly sell or provide — think outside the box and be that go-to educational resource for everything that matters to your target buyers. “We … By: Brett Helling | Updated: February 20, 2021. “One of the 11 Marketing Books every CMO should read.” — Forbes. You’ve done your keyword research and found that “french press cold brew” is a low-difficulty keyword with thousands of monthly searches. Overall, this is a great intro because it explains the how and why behind the blog and its creation. Will virtual sales training with IMPACT help my team? Some people might just want to read the content but, more importantly, Google cannot read text on images. Aquila does a great job in this article of providing context to a new piece of legislation that went into effect, impacting their primary audience groups — tenants and landlords. (Sheffield Metals). Who: give a quick intro on who you are, your background, your interests and anyone else that might be relevant to your blog, like family. Letting readers know your general location can help set the scene for upcoming content. Moreover, not every single potential buyer is the best fit for what you're selling. A lot like reviews and ratings-based blog posts, your audience is also going to be looking at content that tells them what the "best" of something is. In fact, don't assume that someone is OK with you sharing their infographic. Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more. Liz Moorehead But if you’re not used to doing topic research, finding your very first idea can be overwhelming. 3. Here’s a quick and easy first post that goes over the basics, and tells readers that Jules is not paid by IKEA to do content. Want to learn more about digital sales and marketing? Section 3 – Rewriting/Editing a Blog Post - Self-editing techniques, things to watch out for, common blogging mistakes. The good news? I can't tell anyone how much their YouTube ads budget will be (or should be, for that matter), but I can tell them how YouTube prices their ads, what the averages are, and what they should expect to spend. Want to Contribute Content to impactplus.com? Basically, it's the one-stop-shop for any consumer who is considering a fiberglass pool and needs to develop a deep understanding of the financial variables that will influence the ultimate price tag for their potential pool project. on January 10th, 2021, By Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard. Directly in WordPress. Again, similar to writing blog post articles about problems, comparisons blog post articles help buyers feel as if they're making a more informed decision, so they can avoided that dreaded feeling of buyer's remorse later. There isn't a single dollar amount he can give — on top of the fact that there are a lot of factors that can influence cost. The Quirky/Funny Opening Sentence or Paragraph. (Staying on top of what's happening in our industry is a big challenge for business leaders and marketers alike.). Now that someone has clicked through to your blog post… Blog articles that teach someone how to do something are invaluable, but they are often executed so poorly. How much does business insurance cost? Even if the following topics are completely unrelated to what you do or provide, each of these embody the universal principles every "how to" blog article should embrace. This fantastic example from Aquila, we're talking about the best fit for an office build-out. That's pretty amazing for a plucky Boston-based company. Liz Moorehead 1. Is a HubSpot-hosted website more secure than a Wordpress site? The headline and post image needs to work together with the goal of enticing the visitor to read the first line of the post. Let your readers know what they’re getting into with your blog. If you want someone to find your infographic and share it with the world, there are a few things you need to do that this example from MusicOomph does flawlessly: Bottom line, if you're creating a blog post that shares your infographic, you need to focus on optimizing it for search so it gets found online and making it easy for others to share your infographic once they find it. FreelanceSwitch.com. What are the best (ha!) Berry Insurance is back again with another "by the book" (and I mean that in a good way) example of how to nail a comparison article. The Problems with Working with a HubSpot Partner Agency (IMPACT). When we say you need to write about problems, there are two types of problems we're referring to: Let's look at some examples to show you what I mean by these two different categories of problems, and what those articles look like in practice. “So here I am blogging about the process.”. That’s what blogging’s about for a lot of bloggers, but she does a good job of laying it out simply. But you need blog … WebDesignerWall.com. Ashley at Domestic Imperfection gets right to the point: this blog is “about all things domestic.”. If you start with an intro post, it’s not that you’re losing much time or energy, but you’re also not working toward developing your blogging voice. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. Infographics may not be as popular for blogging strategies as they once were, but they can still be a powerful traffic-driver for your content marketing. on January 24th, 2021, By This example not only explains how to do set up your Google Analytics for your website, it also includes expert analysis on why this process is important, best practices for initial set up, and so on. Near the top of the blog's homepage, readers can side-scroll through "highlighted" posts.
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